A professional logo and identity system designed for a leasing company operating in the B2B market.
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ProLeasing provides leasing solutions for passenger and commercial vehicles as well as premium equipment for business clients.
Identity, applications, and design details brought together as one coherent visual system.
The ProLeasing Brand Identity project focused on logo and visual identity. The studio’s task was to translate the character of the business into a clear design system covering logo design, visual identity system and branded applications. Each decision was considered in relation to the brand’s audience, competitive environment, and practical communication needs.
The visual language was built from a small set of recognizable elements that can work together across different formats. Typography, color, graphic principles, and branded applications were refined to give the company both consistency and enough flexibility for future communication.
The result is a recognizable and adaptable identity that works across both everyday and image-building communication. The system gives the brand a clear foundation while leaving space for new formats and campaigns.
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