Logo and brand identity design

A complete logo and brand identity system built around your strategy, positioning and audience. Distinctive, adaptable and ready for consistent use across channels.
Logo and brand identity design by Brand Bar
Clear process • Reliable timing • Strategy-led design • Complete identity system • Naming support • Production-ready files •   Clear process • Reliable timing • Strategy-led design • Complete identity system • Naming support • Production-ready files •  
Clear process • Reliable timing • Strategy-led design • Complete identity system • Naming support • Production-ready files • Clear process • Reliable timing • Strategy-led design • Complete identity system • Naming support • Production-ready files •

A clear result
from the first step

A focused logo development process without endless iterations

Start
Built to last

We build a flexible visual system designed for consistent long-term use.

Reliable timing
under control

Project stages and delivery dates are agreed before work begins.

Design → Business value

A recognizable identity helps the brand communicate clearly, earn trust and support marketing performance.

Everything One complete system

Logo, identity applications and guidelines are developed as one coherent system.

Everything Transparent process

Scope, deliverables, timing and payment stages are documented and transparent.

An investment that Practical investment

The result is designed to improve recognition and make future brand communication faster and more consistent.

Naming support and brand protection

We can support name development and prepare the visual assets required for trademark registration.

The result aligns with Aligned expectations

The brief, references and agreed criteria keep the design direction aligned with your business and expectations.

A clear result from the first step

A focused logo development process without endless iterations

Start Built to last

We build a flexible visual system designed for consistent long-term use.

Design → Business value

A recognizable identity helps the brand communicate clearly, earn trust and support marketing performance.

Everything One complete system

Logo, identity applications and guidelines are developed as one coherent system.

Reliable timing under control

Project stages and delivery dates are agreed before work begins.

Everything Transparent process

Scope, deliverables, timing and payment stages are documented and transparent.

An investment that Practical investment

The result is designed to improve recognition and make future brand communication faster and more consistent.

The result aligns with Aligned expectations

The brief, references and agreed criteria keep the design direction aligned with your business and expectations.

Packages

Choose the scope that fits your current business goals.

Logo design

A distinctive logo designed for recognition across digital and physical touchpoints.
✔︎ Up to three design concepts
✔︎ Presentation with realistic applications
✔︎ Responsive logo versions
✔︎ Logo guide and source files

Brand identity

A consistent visual language for everything from social media to presentations and print.
✔︎ Brand graphics and supporting visual elements
✔︎ Design of selected brand applications
✔︎ Presentation with realistic applications
✔︎ Guidelines for color, typography and layout
✔︎ Organized source files
from $563

*Final scope depends on the required applications

Estimate the value of a brand refresh

Use your own scenario to assess the project economics without assuming guaranteed growth.

Our case studies show the result

We design to solve real client objectives, not simply to decorate a portfolio.

Brand recognition

A distinctive logo makes the brand easier to identify and remember. It becomes a visual symbol connected with the company, products and services, supporting recognition and repeat customer relationships. 

Differentiation from competitors

In a competitive market, the logo and identity help communicate the company’s character, values and positioning clearly, making the brand easier for the target audience to distinguish.

Professionalism and trust

A consistent identity creates a professional and reliable impression. When everything from business cards to the website follows one system, customers and partners receive a clearer, more confident brand experience.

Consistent communication

A unified visual and verbal system makes communication more consistent across teams and channels, helping the brand remain recognizable and coherent.

What is the difference between a brand identity and a brand book?
A brand identity and brand book are closely connected but serve different purposes.

Brand identity includes the logo, color palette, typography, graphics and selected applications. Together they create a distinctive visual language across communication channels.

Brand book documents how the system should be used and can include positioning, values, visual rules and tone of voice. It helps teams and contractors keep the brand consistent.

The identity is the visual system; the brand book is the guide for applying it correctly.

Our work

Selected projects

What you receive

Logo and brand identity

Several logo concepts to choose from

Realistic brand applications

A presentation showing how the logo works across realistic digital and physical applications

Final production files
Logo and brand identity design by Brand Bar
Logo and brand identity design by Brand Bar

A complete package of final formats and organized source files for future use

Logo guide or identity guidelines
Logo and brand identity design by Brand Bar
Logo and brand identity design by Brand Bar

The logo guide documents the logo versions, color palette, typography and responsive variations

Identity guidelines explain how to apply the logo and visual system consistently

Selected portfolio

Why Brand Bar 
Brand-Bar?

We combine creative direction with strategic thinking to build distinctive and memorable brands.

We combine creative direction with strategic thinking to build distinctive and memorable brands.

01

Complete
approach

We can develop the complete visual system, from the logo to a practical brand identity.

02

A team of
specialists

Our team combines extensive project experience with a current understanding of design and communication.

03

Tailored
approach

We study your business, audience and goals before proposing a visual direction.

04

Quality
and reliability

We agree on scope and timing in advance and deliver production-ready files.

LET'S DISCUSS YOUR PROJECT

Tell us about your project and we will recommend the most suitable way to help your business.

How the
project works

01. Briefing

We clarify the business context, audience, objectives and requirements, then help complete the project brief.

02. Research

We review the supplied information, market and competitors, then agree on the creative direction and scope.

03. Design development

We develop several design directions within the agreed brief and project scope.

04. Review and refinement

We review the proposed direction, refine the selected concept and approve the final design.

05. Final delivery

We prepare and deliver the final production-ready files and organized source materials.

What clients say

Questions and answers

How long does logo development take?

Timing depends on the scope and complexity and usually ranges from several business days to a few weeks. The schedule for every stage is agreed before work begins.

Should I hire a freelancer or a design studio?

The right choice depends on the task, but a studio can provide a documented process, broader expertise, continuity and support across strategy, design, applications and final delivery.

What happens if I do not like the first logo direction?

The brief and references align expectations before design begins. We present the number of concepts included in the selected package and refine the chosen direction within the agreed revisions. A changed brief is estimated separately.

Do I need a brand book if I currently have only a logo?

A brand book becomes useful when the visual system grows beyond one logo or several teams and contractors need shared rules. You can learn more on our brand book service page.

How is the logo approved?

We present the concepts included in the selected package, discuss the reasoning and feedback, refine the chosen direction and approve the final logo before preparing the full file package.

What is the difference between a logo and a brand identity?

A logo is the core identifying mark. A brand identity combines it with color, typography, graphics, imagery and usage principles to create a complete system across touchpoints.

Can the logo be protected legally?

A logo can be registered as a trademark. Tell us before design begins if registration is planned so we can account for the required formats and recommend the appropriate next steps.

What files are delivered?

The final package includes the agreed vector source files, print-ready PDFs and raster or web formats required for practical use.