A bright, flexible brand book and communication system designed for a modern language school.
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Progress School is a language school for children and teenagers. After more than ten years in business, the school needed a new name, a refreshed concept, and a complete brand renewal.
Identity, applications, and design details brought together as one coherent visual system.
The Progress School Brand Book project focused on brand book design. The studio’s task was to translate the character of the business into a clear design system covering logo design, visual identity and brand book and branded applications and communication assets. Each decision was considered in relation to the brand’s audience, competitive environment, and practical communication needs.
The identity was developed as a flexible system rather than a single visual mark. Logo rules, typography, color, composition, and real-world applications were brought together so that future materials can stay consistent across teams and suppliers.
The completed brand book gives the team a practical reference for producing future materials. It reduces visual inconsistency, makes collaboration with contractors easier, and helps the brand remain recognizable as it grows.
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