A distinctive personal brand logo and identity for a psychologist and professional neurocoach.
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DOROFEEVA is the personal brand of a psychologist and neurocoach focused on personal fulfillment and income growth.
Identity, applications, and design details brought together as one coherent visual system.
The DOROFEEVA Personal Brand Identity project focused on logo design. The studio’s task was to translate the character of the business into a clear design system covering distinctive personal brand logo and professional visual direction. Each decision was considered in relation to the brand’s audience, competitive environment, and practical communication needs.
The concept was reduced to its most recognizable visual idea and refined through proportion, typography, and detail. The result is designed to remain clear at different sizes and to provide a strong starting point for the brand’s future communication.
The finished mark gives the project a concise and memorable signature. It works as the central element of the identity and creates a reliable base for future branded materials, digital communication, and physical applications.
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