A stylish logo and concise visual identity designed for a modern cosmetics and personal-care brand.
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Der Fuchs is a Russian brand of face and body care products as well as household cleaning products.
Identity, applications, and design details brought together as one coherent visual system.
The Der Fuchs Brand Identity project focused on logo and packaging design. The studio’s task was to translate the character of the business into a clear design system covering logo design and product packaging system. Each decision was considered in relation to the brand’s audience, competitive environment, and practical communication needs.
The design direction balances shelf impact with practical product communication. Typography, color, hierarchy, and branded details were developed as a repeatable system so that individual products feel distinctive while the range remains clearly connected.
The finished packaging gives the product a stronger presence and makes essential information easier to read. Because the solution is systematic, it can be extended to new products without rebuilding the visual language from the beginning.
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