A complete brand book and visual identity system for the Center for People’s Diplomacy nonprofit.
Read the case
The Center for People's Diplomacy is a nonprofit organization and an operator of Russian Houses in Africa. It develops cultural and educational programs and builds connections between Russia and African countries.
Identity, applications, and design details brought together as one coherent visual system.
The CPD Brand Book Design project focused on brand book design. The studio’s task was to translate the character of the business into a clear design system covering logo design, visual identity and brand book and branded communication materials. Each decision was considered in relation to the brand’s audience, competitive environment, and practical communication needs.
The identity was developed as a flexible system rather than a single visual mark. Logo rules, typography, color, composition, and real-world applications were brought together so that future materials can stay consistent across teams and suppliers.
The completed brand book gives the team a practical reference for producing future materials. It reduces visual inconsistency, makes collaboration with contractors easier, and helps the brand remain recognizable as it grows.
Tell us what you are planning. We will review the task, ask focused questions, and suggest a practical next step.