A clean and memorable logo concept designed to give the BEKA brand a distinctive visual signature.
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BEKA is a personal brand connected with premium food supply and the founder of a neighborhood market with its own coffee shop.
Identity, applications, and design details brought together as one coherent visual system.
The BEKA Logo Design project focused on brand book design. The studio’s task was to translate the character of the business into a clear design system covering logo design and visual identity and brand book. Each decision was considered in relation to the brand’s audience, competitive environment, and practical communication needs.
The identity was developed as a flexible system rather than a single visual mark. Logo rules, typography, color, composition, and real-world applications were brought together so that future materials can stay consistent across teams and suppliers.
The completed brand book gives the team a practical reference for producing future materials. It reduces visual inconsistency, makes collaboration with contractors easier, and helps the brand remain recognizable as it grows.
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