Project brief

Logo design brief

Tell us about your company, audience and visual preferences so we can create a distinctive and accurate brand image.

  • Focused project questions
  • References can be attached
  • No registration required

The brief will help define

You do not need perfect wording. Write freely — your ideas, limitations and references are what matter.

  • the task and character of the brand
  • the right logo and lettering direction
  • colour and technical restrictions
  • the required branded applications

Tell us about your future logo

The form is divided into clear sections. You can also attach existing brand materials and visual references you like.

Complete only the sections you already know. A phone number and consent to personal data processing are required.

01
Company and brand name

Describe what your company or brand does and which products or services it provides. How long have you been operating, who is your target audience, what principles and goals guide your work, who are your direct competitors, and what advantages do you have over them?

How should the company or brand name appear in the logo? You may explain what the name means and which ideas it represents. Should the logo include a descriptor, tagline or explanation of the business area?

If so, please attach the files.

02
Visual direction

Choose the logo type you prefer most.

Select any graphic images or elements that should or could be used in the logo. This may be a recognizable image, an abstract symbol or a monogram made from letters.

Attach several examples of logos you like.

List colours that are preferred or required. If applicable, also mention any colours that should be avoided.

03
Logo applications

Where will customers see the logo most often? Where else will it be used — for example, on the website, social media or printed materials? Please describe any technical restrictions that should be considered.

04 Contact details

From your answers to a clear project start

01

Complete what you know

Answer the questions you already understand. Anything else can wait until our discussion.

02

Attach your materials

Add your current logo, brand identity, copy or visual references if available.

03

Discuss the details

We will review the brief, prepare follow-up questions and contact you to agree on the next step.

Questions about completing the brief

If anything is unclear, complete the sections you can and we will discuss the rest personally.

Do I need to answer every question?

No. Complete the parts you already know. Anything that has not yet been decided can be left blank and discussed with us later.

Can I send materials after submitting the brief?

Yes. Once we receive the brief, we will contact you and you can send any missing files in the most convenient way.

What happens after I submit the brief?

We will review your answers, prepare any follow-up questions and contact you using the phone number provided.

Tell us about your project at your own pace

Return to the brief