Project brief

Brand identity brief

Bring information about your brand, logo, applications and technical requirements together in one clear document.

Complete the brief View portfolio
  • Logo and visual identity
  • Materials can be attached
  • Clear thematic sections
Before you begin

The brief will help define

You do not need perfect wording. Write freely — your ideas, limitations and references are what matter.

  • brand character and positioning
  • the visual direction of the logo
  • the required branded applications
  • requirements for print and digital layouts
Brief

Tell us about your brand identity

Complete the sections you already know and attach any current materials. You may skip the logo section if a logo has already been developed.

Complete only the sections you already know. A phone number and consent to personal data processing are required.

01
About the brand

Describe what your company or brand does and which products or services it provides. How long have you been operating, who is your target audience, what principles and goals guide your work, who are your direct competitors, and what advantages do you have over them?

How should the company or brand name appear in the logo? You may explain what the name means and which ideas it represents. Should the logo include a descriptor, tagline or explanation of the business area?

If so, please attach the files.

02
Logo development

If you already have a logo, you may skip this section.

Choose the logo type you prefer most.

Select any graphic images or elements that should or could be used in the logo. This may be a recognizable image, an abstract symbol or a monogram made from letters.

Attach several examples of logos you like.

List colours that are preferred or required. If applicable, also mention any colours that should be avoided.

03
Brand identity and print layout development

Describe the desired style for the visual identity and its applications, including any preferences or restrictions, required or unwanted colours and elements. Add any other thoughts that may be helpful.

Attach examples of brand identity systems and layouts you like.

Layout size Orientation (portrait or landscape) Number of sides or pages Any other information that should be considered during production

Attach all information that should appear in the layouts: logo, text, contact details, other required information and specific photographs. Word files and other convenient formats are accepted.

Specify which layouts will be printed and which will be used digitally. Add any print-production requirements supplied by the printer and any special requirements for digital layouts.

If applicable.

04 Contact details

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How it works

From your answers to a clear project start

01

Complete what you know

Answer the questions you already understand. Anything else can wait until our discussion.

02

Attach your materials

Add your current logo, brand identity, copy or visual references if available.

03

Discuss the details

We will review the brief, prepare follow-up questions and contact you to agree on the next step.

FAQ

Questions about completing the brief

If anything is unclear, complete the sections you can and we will discuss the rest personally.

Do I need to answer every question?

No. Complete the parts you already know. Anything that has not yet been decided can be left blank and discussed with us later.

Can I send materials after submitting the brief?

Yes. Once we receive the brief, we will contact you and you can send any missing files in the most convenient way.

What happens after I submit the brief?

We will review your answers, prepare any follow-up questions and contact you using the phone number provided.

Ready to begin

Tell us about your project at your own pace

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